Chips Ahoy! chocolate chip cookies

Chips Ahoy! is an iconic American brand of chocolate chip cookies that first debuted in 1963. Originally developed by Nabisco (the National Biscuit Company), the brand quickly rose to fame for its promise of a high chocolate-chip-to-cookie ratio and its signature blue packaging. For decades, it has remained one of the best-selling cookie brands globally, known for its variety of textures ranging from the original crunchy style to the "Chewy" and "Chunky" versions.

The manufacturing of Chips Ahoy! is centered largely in North America, with a major production hub at the Mondelēz International bakery in Chicago, Illinois—one of the largest bakeries in the world. However, as a global brand, it is also produced or distributed through regional facilities to serve markets in Latin America, Europe, and Asia. In some regions, the product is sold under localized names, such as "Pepitos!" in parts of Latin America or "Chips More!" in Malaysia.

Ownership of the brand transitioned in 2000 when Philip Morris Companies (later Altria) acquired Nabisco and merged it with Kraft Foods. In 2012, Kraft Foods split into two companies, and the snacks division became Mondelēz International. As of 2026, Mondelēz International remains the ultimate owner, continuing to expand the brand into new categories like cakes and pastries while leveraging high-profile global marketing campaigns.