Walkers crisps

Walkers was founded in 1948 in Leicester, England, by a butcher named Henry Walker, who began frying potato slices in his shop during post-war meat rationing. What started as a regional British brand grew into an iconic national staple, famously synonymous with its Leicester roots and long-standing advertising by local hero Gary Lineker.

Today, Walkers is the UK's leading snack brand. While its brand identity and recipes are uniquely tailored for the British market, the company has been under American ownership since 1989. Despite this global ownership, Walkers maintains a strong domestic production footprint, with its Leicester facility often cited as the largest crisp production plant in the world. As of 2026, the brand continues to modernize its identity, bringing it closer to the visual language of its international sibling, Lay's, while preserving its heritage as a British-made product.