Elvive Hair Care Products

Elvive is a renowned brand specializing in hair care products, including shampoos, conditioners, and treatments. Launched in 1971 by L'Oréal Paris, Elvive has been at the forefront of hair care innovation, offering scientifically advanced formulas that deliver professional-quality results at home. (theelvive.com)

Brand Information:

• Brand Name: Elvive
• Country of Origin: France
• Company of Origin: L'Oréal Paris
• Ultimate Owner Company: L'Oréal Group
• Ultimate Owner Company Details: L'Oréal Group is a global leader in the beauty industry, encompassing a diverse portfolio of brands across various sectors, including cosmetics, skincare, and hair care.
• Ultimate Owner Country: France
• Subsidiary Info: None

Brand Origin and Manufacturing:

Elvive was established in 1971 by L'Oréal Paris, aiming to provide accessible and effective hair care solutions. The brand's commitment to scientific research and development has led to the creation of specialized formulations addressing various hair concerns, from damage repair to color protection. Elvive's products are manufactured in multiple countries, ensuring a global presence and consistent quality.

Ownership and Sustainability Efforts:

As part of the L'Oréal Group, Elvive benefits from the company's extensive resources and expertise. L'Oréal has been actively working towards sustainability, with Elvive being a pioneer in this initiative. In 2023, 100% of the PET plastic used for Elvive shampoo and conditioner bottles in Europe was recycled, reducing the use of virgin plastics by 13,775 tonnes. (lorealparisusa.com) The brand has also introduced refillable packaging options, such as the Elvive Eco-Refill Pouch, which uses 75% less plastic than equivalent shampoo bottles. (loreal-paris.nl)

Elvive's dedication to innovation and sustainability continues to drive its mission to provide high-quality hair care products while minimizing environmental impact.

Elvive's Sustainable Initiatives and Product Innovations:

• L’ORÉAL FOR THE FUTURE BECAUSE OUR PLANET IS WO, Published on Sunday, December 14
• BECAUSE OUR PLANET IS WORTH IT L’ORÉAL FOR THE F, Published on Saturday, October 18
• 2021 SUSTAINABILITY REPORT, Published on Friday, October 31