Nivea Men Black & White Invisible Original Deodorant

Brand History and Evolution

Nivea is a historic global brand with roots dating back to 1911 when the German company Beiersdorf AG introduced the first stable skin cream based on an oil-and-water emulsion. The brand name comes from the Latin word 'niveus', meaning snow-white. Over the decades, Nivea expanded from skin cream into a comprehensive range of personal care products, including the specialized NIVEA MEN line shown here.

Manufacturing and Ownership

The manufacturing of Nivea products occurs in a diverse global network. While Beiersdorf is headquartered in Germany and operates some of the world's largest production facilities there, such as in Hamburg, the company also maintains major manufacturing hubs in Poland, Mexico, and Thailand to serve regional markets.

Current Ownership Status

Nivea is the flagship brand of Beiersdorf AG, a publicly traded multinational company. The majority shareholder of Beiersdorf is maxingvest ag (the holding company of the Herz family), which owns more than 50% of the shares. The company remains a cornerstone of the German DAX index and continues to operate as a leading provider of skin care products globally.