Kanzi apple

Kanzi is a modern-bred apple variety, a natural cross between Gala and Braeburn. It was developed in Belgium by Better3Fruits and Greenstar Kanzi Europe (GKE) and first hit the market in 2005. The name 'Kanzi' is derived from Swahili, meaning 'hidden treasure.'

Today, Kanzi is one of the world's most successful branded apples. It is grown and marketed under a strict club model to ensure consistent quality. While it originated in Belgium, the variety is now produced in 13 countries across five continents, including major production hubs in the Netherlands, Italy, Germany, the United States, and Australia. This global production cycle allows the brand to maintain a year-round presence in supermarkets worldwide.

The global trademark and master rights are managed by Greenstar Kanzi Europe (GKE) NV. Local distribution and management are handled by regional partners; for instance, in Australia, it is managed by Horticulture Brand Management Australia (HBMA), while in the US, major partners like CMI Orchards oversee cultivation and marketing.