The Flower Farm margarine

The Flower Farm is a Dutch brand established with a mission to help save the rainforests by providing palm-oil-free alternatives to everyday spreads. The brand was founded in 2019 by Marcel van Wing, who sought to disrupt the market by creating a margarine that completely replaces palm oil with shea butter. This initiative was a response to the massive deforestation caused by the global palm oil industry.

The product seen in the image, featuring the slogan 'Lang Leve Het Regenwoud' (Long Live the Rainforest), is produced in the Netherlands. Since its launch, the brand has gained significant popularity in Dutch supermarkets and has expanded into various categories including chocolate spreads and hazelnut spreads, all adhering to the palm-oil-free philosophy.

In terms of ownership, The Flower Farm was acquired in 2024 by Yellow Foods, a company focused on plant-based and sustainable food solutions. This acquisition was intended to scale the brand's impact and distribution further across Europe while maintaining its core mission of environmental conservation.