Fairy Dreft P&G Professional dishwashing liquid

Fairy (known as Dreft in the Benelux region) is one of the world's most recognized dishwashing liquid brands. The brand's origins date back to the United Kingdom where Fairy soap was first introduced by Thomas Hedley & Co. focused on high-quality cleaning products. Eventually, the brand became a staple in households for its grease-cutting power and longevity.

Today, Fairy/Dreft is manufactured in multiple countries across Europe and globally to serve diverse regional markets. It is produced by Procter & Gamble (P&G), a massive American multinational consumer goods corporation headquartered in Cincinnati, Ohio. The 'Professional' line seen here is specifically formulated for commercial or high-volume usage, though it remains widely accessible for residential consumers who prioritize efficiency.

As of 2026, Procter & Gamble remains the ultimate owner of the brand. The company operates a vast global supply chain, ensuring that local subsidiaries manage distribution and regional branding—retaining the 'Dreft' name in markets like the Netherlands and Belgium while using 'Fairy' elsewhere. The brand continues to focus on sustainability through concentrated formulas and recyclable packaging.