Sportlife Peppermint sugar free chewing gum

Sportlife is a premier brand of sugar-free chewing gum that has become a household name in the Netherlands and Belgium since its launch in 1981. Originally developed by the Maple Leaf chewing gum factory in Amsterdam, the brand was a pioneer in introducing blister packaging to the market, which helped it stand out from traditional paper-wrapped sticks. Over the decades, it has established itself as the market leader in its region, known for its intense and long-lasting peppermint flavor.

The brand's ownership has evolved through various mergers in the confectionery industry. It was long associated with Leaf Holland before becoming part of the Swedish confectionery giant Cloetta following the merger of Cloetta and Leaf in 2012. As of 2026, Cloetta remains the ultimate owner of the brand. While manufacturing has historically been centered in Sneek, Netherlands, Cloetta has recently consolidated its production network, including the construction of a major new facility in the Netherlands to serve as a sustainable and efficient hub for its core brands like Sportlife and Red Band.