A+ White laundry detergent pods

A+ is a well-known laundry detergent brand in the Nordic and Southern European markets. While the brand has historical roots associated with major multinational technology transfers, it is currently owned and managed by BlueSun Consumer Brands.

BlueSun acquired the rights to several detergent brands and manufacturing facilities from Procter & Gamble in 2016, specifically targeting the European market. The product shown, 'A+ White' with 'New Generation Technology,' is manufactured in BlueSun's state-of-the-art facilities located in Mataró and Seville, Spain. The brand focuses on high efficiency at low temperatures and sustainability, holding certifications like the Nordic Swan Ecolabel in Scandinavia.