reis-fit Rice

The product shown is a variety of rice from the brand reis-fit, which is manufactured and distributed by Euryza GmbH, based in Hamburg, Germany. The characteristic orange packaging is a hallmark of the brand's identity, particularly for their 'Express' or boil-in-the-bag rice lines. The text visible on the packaging identifies 'Euryza GmbH' and a Hamburg-based address, confirming its origin with the major German rice miller.

Euryza was originally founded in 1909 as a rice mill in Hamburg. The reis-fit brand itself was introduced in 1959, specializing in convenient rice portions like boil-in-bag products. In 1999, the Spanish food conglomerate Ebro Foods (formerly through Boost Nutrition) acquired Euryza, making it part of one of the world's largest groups in the rice and pasta sectors. While the brand is managed from Germany, the rice is sourced globally from major rice-growing regions such as India, Pakistan, or Thailand, before being processed or packaged in Europe.