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Grape Tree is a prominent British health food brand founded in 2012 by entrepreneurs Nick Shutts and Nigel Morris. The brand was established after the duo previously built and sold the Julian Graves chain. Based in Kingswinford, West Midlands, Grape Tree operates as both a retailer and a manufacturer, significantly expanding its warehouse and packing facilities in the UK to manage its national distribution.
While the brand is rooted in the United Kingdom, its products—such as nuts, seeds, and dried fruits—are sourced globally from countries like Bolivia, Côte d'Ivoire, and the USA. These raw ingredients are typically imported to the company's central hub in the West Midlands for final processing, quality control, and packaging. In late 2025, the brand transitioned to a major employee-ownership model, with the founder selling a majority stake to an employee ownership trust while continuing to lead the company as CEO.
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