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GUT & GÜNSTIG Frische Weidevollmilch 3,5% is a fresh whole milk product specifically marketed under the 'GUT & GÜNSTIG' private label brand of the German retail giant EDEKA. The product is certified by 'Pro Weideland,' indicating that the cows graze on pasture for at least 120 days a year. This specific milk is pasteurized and homogenized, often classified as ESL (Extended Shelf Life) milk.
The brand 'GUT & GÜNSTIG' was established by EDEKA to provide a budget-friendly alternative to name-brand products while maintaining quality standards. As a private label, the production is outsourced to various German dairies depending on the region, though it is primarily produced and processed within Germany. EDEKA, headquartered in Hamburg, remains the ultimate owner and distributor of the brand, operating as a cooperative of independent retailers.
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