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Original Marines is a prominent Italian fashion brand specializing in clothing for children and infants. Despite its American-sounding name, which was inspired by the white T-shirts worn by the US Marines, the brand is strictly Italian in origin. It was founded in 1983 by five Neapolitan entrepreneurs—Luciano Cimmino, Aniello Cimmino, Gennaro Casillo, Giuseppe Lazzaro, and Antonio Di Vincenzo—initially starting with the production of simple white cotton shirts.
Over the decades, the company evolved from a wholesale supplier into a major international retail brand. While the design and style direction are centrally managed in Italy to maintain the brand's 'Made in Italy' aesthetic and quality standards, the actual manufacturing process is decentralized. Production occurs across multiple countries, including Italy, India, Bangladesh, and Turkey, to leverage global textile expertise and maintain competitive pricing.
Today, Original Marines S.p.A. remains the ultimate owner of the brand. It operates as a structured corporate entity headquartered in Nola, Italy. The company manages a vast network of hundreds of franchised and directly operated stores across Europe, Asia, and Africa, positioning itself as a leader in the medium-segment kidswear market.
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