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Midyat is a food brand prominently found in the Swedish market, specializing in Mediterranean and Middle Eastern inspired products. The brand is named after the historic city of Midyat in southeastern Turkey, which is a region famous for its traditional agricultural products and culinary heritage. This specific cherry marmalade is typically produced in Turkey, leveraging the region's high-quality stone fruits before being imported and distributed in Scandinavia.
The brand is owned and managed by Södertälje-Midyat Food AB, a Swedish company based in Södertälje that was established in 2002. The company operates as a major wholesaler and brand owner, focusing on bringing authentic flavors from the Levant and Turkey to the Nordic region. It is a subsidiary of Serdan Holding AB, a Swedish investment firm. The product is a staple in many ethnic food aisles across Sweden, representing a bridge between Turkish food traditions and Swedish breakfast tables.
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