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Nivea is an iconic German personal care brand founded in 1911 by Oscar Troplowitz, based on the discovery of the water-in-oil emulsifier Eucerit. Originally created under the company Beiersdorf AG, the brand revolutionized the skincare industry with its stable moisturizing cream. Today, Nivea is one of the world's largest skincare brands, with a presence in over 160 countries.
Manufacturing of Nivea products takes place in multiple locations globally to serve regional markets efficiently. While its primary research and production hub remains in Hamburg, Germany, it operates significant manufacturing facilities in countries such as India (Sanand), Mexico, Brazil, and Spain. The brand is currently owned by Beiersdorf AG, a German multinational corporation that also owns other major labels like Eucerin and La Prairie. Beiersdorf itself is controlled by Maxingvest AG, which holds a majority stake in the company.
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