Ariel Color+ Powder Detergent

Ariel Color+ is a high-performance laundry detergent powder specifically designed for colored fabrics. This product is engineered with a 'Fast Dissolving' formula that aims to prevent powder residue even in cold water washes, which helps in preserving garment integrity and energy efficiency. It is marketed for its 'Stain-Away Power' from the first wash.

The Ariel brand was originally developed by the European Technology Centre in Brussels, Belgium, and was launched in several markets between 1967 and 1969. It was a pioneer in using enzyme-based cleaning technology. Today, Ariel is one of the flagship brands in the portfolio of Procter & Gamble (P&G), an American multinational consumer goods corporation. While the brand has global reach, its manufacturing for the European market is distributed across various regional hubs, often produced in the Czech Republic or Belgium to serve the DACH region (Germany, Austria, Switzerland).