Kari Traa

Kari Traa is a premier Norwegian sportswear brand exclusively designed for women, founded in 2002 by the Olympic champion mogul skier Kari Traa. The brand originated in Voss, Norway, where Kari began by crocheting and knitting her own colorful beanies to personalize her competition gear. This creative spark evolved into a global brand celebrated for its iconic 'Rose' print base layers, inspired by traditional Norwegian tapestries from her family cabin.

Today, the brand is owned by Active Brands, a leading Nordic sports apparel house based in Oslo. Active Brands itself is majority-owned by the private equity firm FSN Capital. While the brand maintains its design and heritage roots in Norway, its manufacturing is distributed globally across multiple countries to ensure ethical sourcing and technical performance. The company is particularly noted for its commitment to animal welfare, sourcing non-mulesed merino wool from New Zealand and Australia and maintaining Responsible Wool Standard (RWS) and Responsible Down Standard (RDS) certifications.