Love Nature Bad-Reiniger Moonflower

Love Nature is a sustainable brand launched in 2020 by the German consumer goods giant Henkel. The product shown, 'Bad-Reiniger Moonflower', is a plant-based bathroom cleaner designed to be effective against limescale and dirt while maintaining environmental standards. The brand was conceived as a 'sustainability idea factory' within Henkel's Laundry & Home Care division to appeal to eco-conscious consumers in the mass market.

Manufacturing primarily takes place in Germany, where Henkel operates major production sites, though supply chains may involve multiple European locations. The packaging emphasizes sustainability, using bottles made from 100% recycled plastic. Despite its innovative approach and certifications like the EU Ecolabel and Leaping Bunny, Henkel announced in 2024 that it would be phasing out the standalone Love Nature brand to integrate its sustainable innovations directly into its core legacy brands.