NZA New Zealand Auckland apparel

NZA New Zealand Auckland is a fashion brand that, despite its name and branding, is actually a Dutch company. It was founded in 2006 by Eric Schraven and Laurens van der Kroft after a trip to New Zealand inspired them to create a brand that captured the country's spirit of adventure and rugged landscapes.

While the design and marketing heavily feature New Zealand imagery, the brand is headquartered in Amsterdam, Netherlands. Its products, which include a wide range of menswear such as shirts, polos, and jackets, are manufactured globally. The company maintains teams on the ground in major textile hubs like China and Bangladesh to oversee production and ensure compliance with their social and environmental standards. Today, the brand is owned by NZA New Zealand Auckland B.V. and has a significant retail presence across Europe and the Benelux region.