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V6 is a well-known brand of dental chewing gum, particularly popular in Scandinavia and parts of Europe. It was originally developed as a functional gum designed to promote oral health, containing ingredients like xylitol and carbamide to help neutralize plaque acids and protect tooth enamel. The brand's history is deeply rooted in the Danish confectionery industry, specifically with the company Dandy (Dansk Tyggegummifabrik A/S).
Ownership of the brand has transitioned through several major global confectionery players. For many years, it was part of Cadbury-Schweppes (later Mondelēz International) after they acquired the Dandy gum brands in 2002. In October 2023, a significant industry shift occurred when the Italian-Dutch confectionery giant Perfetti Van Melle completed the acquisition of Mondelēz International's developed-market gum business in the United States, Canada, and Europe, which included V6 along with other iconic brands like Stimorol and Trident. Today, V6 is primarily manufactured in modern facilities in Poland and remains a staple in the functional gum market.
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