Level Red cigarettes

Level Red is a variant of the Level cigarette brand, which is characterized as a classic heritage brand originating from Sweden. The product shown features plain packaging as mandated by Norwegian tobacco regulations, which includes health warnings in Norwegian such as 'Røyking er svært skadelig for deg og dine omgivelser' (Smoking is very harmful to you and your surroundings) and a reference to the cessation website 'slutta.no'.

The brand was originally part of the Swedish tobacco portfolio and is currently owned and manufactured by JTI Sweden, a subsidiary of Japan Tobacco International (JTI). While the brand has its roots and primary manufacturing base in Sweden (specifically linked to JTI's facilities that serve the Nordic market), the global nature of its parent company means production can occur across JTI's extensive international manufacturing network depending on regional supply chain requirements.

Today, Level is positioned as a value-conscious choice for smokers in Scandinavia, maintained under the stewardship of Japan Tobacco Inc., one of the world's largest tobacco manufacturers headquartered in Tokyo.