Frisk Peppermint mints

Frisk is a well-known brand of breath mints that was originally created in 1986 by a Belgian entrepreneur in collaboration with a pharmaceutical company. The product was first sold in pharmacies due to its high-intensity formula, but its rapid success led to expansion into mainstream retail across Europe and eventually into Japan, where it became an iconic brand.

Ownership of Frisk was acquired in 1995 by the Italian confectionery giant Perfetti, which later merged with the Dutch company Van Melle in 2001 to form Perfetti Van Melle. Today, the brand is owned by the global Perfetti Van Melle Group, headquartered in the Netherlands and Italy. The product is manufactured in various locations across Europe to serve global markets, with production traditionally centered in Belgium and Italy. The specific 105g blue bottle shown is a common European packaging format for the classic sugar-free peppermint variety.