Knightsbridge tea

Knightsbridge is a prominent private-label brand owned and sold exclusively by the German global discount supermarket chain, Lidl. The brand offers a wide range of tea products, including its popular Gold Blend, Red Label, and specialty infusions like Earl Grey and chamomile.

While the brand itself is a creation of Lidl GB and is deeply associated with the British market, the raw tea leaves are sourced from various major tea-producing regions worldwide, including Sri Lanka, Kenya, and India. These sourcing practices are often conducted through certified sustainable schemes like Rainforest Alliance or Fairtrade to ensure ethical standards. The final product is typically blended and packaged in the United Kingdom or other European facilities dedicated to Lidl's private-label production. As an 'own-brand' product, Knightsbridge is central to Lidl’s strategy of providing high-quality everyday staples at competitive prices, with recent initiatives focusing on sustainability through the introduction of fully compostable, plant-based tea bags.