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Knoppers is a popular milk-hazelnut wafer snack that was first launched in Germany in 1983. It is renowned for its five distinct layers consisting of a crispy wafer, milk cream, hazelnut cream with roasted hazelnut pieces, and a chocolate coating frosting on the top. The product is marketed as a convenient snack to be enjoyed during a break, often associated with its famous 'half-past nine in the morning' slogan in its home market.
Production is centralized in Germany, where the August Storck KG operates significant manufacturing facilities to maintain quality control for its global distribution. Since its introduction, Knoppers has expanded its product range to include bars and seasonal variants, becoming a staple in the confectionery aisle across Europe and many international markets. The brand remains under the stewardship of the original founding family company.
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