PUMP! underwear

PUMP! is a designer men's underwear brand that gained international recognition for its bold, athletic aesthetic and high-performance designs. Founded in Montreal, Canada, in 2010 by Jason Duval, the brand specifically focuses on combining functionality with a vibrant, sporty identity.

While the brand is headquartered in Canada, its manufacturing is deeply rooted in Medellín, Colombia. The company emphasizes ethical production practices, notably employing local seamstresses, many of whom are single mothers, and ensuring above-standard compensation. Over the years, the brand has expanded its portfolio from its signature mesh underwear to include swimwear and casual outerwear, maintaining a strong following within the fitness and LGBTQ+ communities. Ownership remains with the original founding entity, PUMP Fashions Inc., based in Quebec.