Lacura Body Urea Body Butter

Lacura is an exclusive own-label health and beauty brand owned by the German discount supermarket chain Aldi. Originally launched in Germany in 1993, the brand was established to provide high-quality skincare and cosmetic products that rival premium department store brands at significantly lower price points.

The manufacturing of Lacura products is conducted through a network of third-party suppliers across multiple countries, including Germany, Australia, and China, depending on the specific product line and regional market. The brand is managed by the Aldi Group, which is split into two independent entities: Aldi Nord and Aldi Süd. Both companies continue to operate as private, family-owned businesses headquartered in Germany, maintaining the brand's reputation for accessible, science-backed personal care.