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Krispy Kernels is a prominent Canadian brand specializing in snack nuts and seeds. The brand's journey began in 1944 when Paul Jalbert discovered Krispy Kernels peanuts in New Jersey and secured exclusive distribution rights for Canada. By 1951, he established the first processing plant in Quebec City to meet growing local demand. In 1953, the company transitioned to 100% Canadian ownership after Jalbert bought out his American partner, leading to the introduction of the iconic 'little boy' logo.
Today, Aliments Krispy Kernels Inc. remains a third-generation, family-owned business headquartered in Quebec. While the raw pistachios are sourced exclusively from high-quality producers in California, the final processing, roasting, and packaging are performed at the company's facilities in Canada. The brand is part of a larger family holding that also includes other well-known Canadian snack labels such as Yum Yum Potato Chips and Viva.
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