PRO:VOKE Hair Gloss High-Shine Coat Conditioner

PRO:VOKE Hair Gloss High-Shine Coat Conditioner is a specialized hair care product designed to provide a mirror-like shine and enhance hair color across all shades. The brand, PRO:VOKE, has a heritage dating back to the 1970s, famously known for its pioneering 'Touch of Silver' line which was among the first to bring professional-grade color toning to home consumers.

The product is manufactured in the United Kingdom by Karium Ltd, a specialist beauty brand company based in Bracknell. Karium acquired the brand to expand its portfolio of specialized color-activation hair products. The formulation utilizes 'ProShine' technology to create a reflective film on the hair strand, aiming to transform dull or frizzy hair into a sleek, glossy finish after a single wash. The brand remains under the ultimate ownership of Karium Ltd, which continues to manage its global distribution and product innovation.