Ito En Oi Ocha Green Tea with Matcha Eco Tea Bags

Ito En Oi Ocha Green Tea with Matcha is a staple Japanese beverage produced by Ito En, Ltd., the leading green tea company in Japan. This specific product features 'Eco Tea Bags,' which are designed with sustainability in mind, utilizing biodegradable materials for the tea bags and individual packaging that minimizes residual oxygen to preserve the freshness and vibrant green color of the tea. The blend consists of high-quality Japanese green tea leaves (sencha) mixed with finely ground matcha, providing a rich, aromatic flavor profile that is characteristic of authentic Japanese tea culture.

Historically, Ito En was founded in 1966 and has since grown into a multinational beverage giant. The brand 'Oi Ocha' (literally 'Tea, please!') was launched in the 1980s and became a pioneer in the unsweetened tea market. While Ito En has expanded its production footprint globally—with facilities and sourcing in countries like Australia, Taiwan, and the United States to serve international markets—the core green tea products intended for the domestic Japanese market and high-end export are primarily manufactured and sourced within Japan, specifically from major tea-growing regions like Shizuoka and Kagoshima.

Ito En, Ltd. remains an independent publicly traded company on the Tokyo Stock Exchange. It operates a vast network of subsidiaries worldwide, including Ito En (North America) and Ito En (Hawaii), which manage distribution and localized product development. The company continues to lead the industry through its 'Tea-Producing Region Development Project,' an initiative that supports Japanese farmers and ensures a stable supply of high-quality tea leaves through sustainable farming practices.