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Navito is a private label brand primarily associated with Salling Group, Denmark's largest retail group. The brand provides a range of seafood products, specifically targeted at the Danish market and sold through retail chains like Netto, Føtex, and Bilka.
This specific product, 'Tun i vand' (Tuna in water), contains Skipjack tuna (Katsuwonus pelamis). Canned tuna is a globally sourced commodity; while the brand is Danish, the fish is typically caught in tropical waters across the Pacific, Indian, or Atlantic Oceans. Processing and canning often take place in major seafood hubs such as Thailand, Ecuador, or Vietnam, depending on the specific batch and seasonal supply chains.
Ownership of the Navito brand lies with Salling Group A/S, which is 100% owned by the Salling Foundations. This structure ensures that a portion of the profits is reinvested into Danish society through various philanthropic initiatives.
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