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Thalia is a leading German bookstore chain that has become a symbol of literary culture in Central Europe. Originally founded in Hamburg in 1919 at the Thalia Theater, the brand has grown from a single traditional bookstore into a massive omnichannel retailer. Today, it operates hundreds of locations across Germany and Austria, offering a wide range of books, e-readers, and stationary.
The company's manufacturing and sourcing for private label goods occur in multiple countries, while its core retail operations are centered in German-speaking markets. Thalia is currently under the ownership of a consortium led by the Herder family, which acquired a majority stake to ensure the brand remains a powerhouse in the European book market. The brand continues to innovate through its digital platform and the Tolino e-reader alliance.
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