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Takis is a popular brand of rolled corn tortilla chips, most famous for its 'Fuego' variety which features an intense combination of hot chili pepper and lime. The brand originated in Mexico and has become a global cultural phenomenon, particularly among younger demographics who enjoy its spicy flavor profile and crunchy texture. Originally developed to mimic the shape of a taquito, Takis has expanded its product line to include various heat levels and snack formats.
The manufacturing process primarily takes place in Mexico, where the brand's main facilities are located. To keep up with high international demand, production has also expanded to the United States and Spain. The brand is a core part of the portfolio of Barcel, which is a subsidiary of the global baking giant Grupo Bimbo. This corporate backing has allowed Takis to achieve widespread distribution across North America, Europe, and parts of Asia and South America.
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