Appel Herring Fillets in Tomato Sauce

Appel herring fillets are a staple of German shelf-stable seafood. The brand originated in Cuxhaven, Germany, where the Appel family began processing fish in the late 19th century. Known for their high-quality MSC-certified fish and signature sauces, Appel products are a common sight in German supermarkets.

Today, the brand is owned by the Heristo Group (specifically under their fine food division). Manufacturing remains centered in Germany to ensure quality control according to strict local standards. The owner company is a significant player in the European meat and fish processing industries, maintaining the traditional recipes that established the brand's reputation while modernizing production for international markets.