The Pink Stuff Miracle Cleaning Paste

The Pink Stuff is a historic household cleaning brand with origins dating back to the mid-1930s in Birmingham, England. Originally developed by the County Chemical Company as 'Chemico Household Cleanser,' it earned its iconic nickname and modern branding due to its distinctive pink color and packaging. For decades, it remained a niche product until it was acquired in 2012 by Star Brands Ltd., a company based in Leeds, United Kingdom. Under Star Brands, the product underwent a significant transformation and experienced explosive global growth in the late 2010s and early 2020s, largely fueled by viral social media trends like 'CleanTok' on TikTok.

In May 2025, the brand's trajectory reached a new milestone when the American multinational RPM International Inc. acquired Star Brands Group. As of 2026, The Pink Stuff is part of RPM’s Consumer Group, specifically integrated into the Rust-Oleum cleaners business. While the brand is now under American ownership, its manufacturing roots remain firmly in the United Kingdom, specifically at Star Brands' facilities in Leeds, ensuring the continuity of the original formulation that consumers have trusted for nearly a century.