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ültje is Germany's most recognized brand for nut-based snacks. The brand has its roots in Emden, East Friesland, where it was founded in 1934 as a specialty nut roasting facility. Over decades, it became a market leader known for its iconic packaging and the famous advertising jingle.
Currently, the brand is part of the Inters snack Deutschland SE group, which is the German division of the larger Intersnack Group. While the nuts themselves are sourced globally from regions where peanuts are grown, the roasting, seasoning, and packaging are primarily carried out in Germany, specifically at production sites like Schwerte. The brand is ultimately owned by the Pfeifer & Langen Group, a major European food conglomerate based in Cologne, Germany, known for its extensive portfolio including sugar and snack brands.
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