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Knox is a popular brand of Swedish snus, characterized by its traditional tobacco flavor profile and value-driven positioning. Launched in 2006, it has grown to become one of the most widely used snus brands in Sweden. It is manufactured in Vårgårda, Sweden, by Skruf Snus AB. In 2005, Imperial Brands (then Imperial Tobacco) acquired a majority stake in Skruf Snus AB, before taking full ownership in 2008. Today, Knox remains part of the Imperial Brands portfolio, benefiting from the global reach and resources of one of the world's largest tobacco companies while maintaining its Swedish manufacturing heritage.
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