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Napolina is a widely recognised brand that specializes in Italian-inspired food products, most notably pasta, tomatoes, and pulses. The brand was established in 1965 by Marino Iandiorio, who sought to bring the authentic flavors of Naples to the British market. Since its inception, the brand has grown significantly to become the UK's leading Italian food brand.
While the brand holds deep Italian heritage and sources ingredients from Italy—notably using Italian durum wheat for its pasta—it is essentially a British-established brand tailored for the UK market. The products are manufactured in Italy to maintain high quality and authenticity. Today, Napolina is owned by Princes Limited, which in turn is a subsidiary of the Mitsubishi Corporation, though recent market activity involves the acquisition of the Princes group by Newlat Food S.p.A., an Italian food company, bringing the brand back under Italian ownership.
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