Lenor Sensitiv fabric softener

Lenor is a prominent brand in the fabric care industry, best known for its range of fabric softeners and in-wash scent boosters. The brand was originally launched by Procter & Gamble (P&G) in Europe during the 1960s, quickly becoming a leading name in the household cleaning sector due to its innovative softening technology and long-lasting fragrances.

Today, Lenor remains a core brand under the American multinational consumer goods corporation Procter & Gamble. While the brand has global reach, its products are manufactured in various locations across Europe, including major production facilities in Germany, France, and the United Kingdom, to serve their respective regional markets. In the United States and other markets, P&G markets similar fabric softening products under the 'Downy' brand name.