Hela Martha Laue's Original Spice Ketchup

Hela brand was founded in 1905 by Otto Hermann Laue in Hamburg, Germany. The company, Hela Gewürzwerk Hermann Laue, originally specialized in spices and seasonings before introducing its iconic spice ketchup in 1963. The 'Martha Laue's' line is a tribute to Martha Laue, who played a significant role in the company's product development and global expansion during the mid-20th century.

Today, Hela remains an independent, family-owned business, currently managed by the fourth generation of the Laue family. While its main manufacturing facility and headquarters are located in Ahrensburg, Germany, the brand has established production and distribution subsidiaries in several countries, including the Netherlands, China, Singapore, and Australia, to serve its global market.