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Pepero is one of South Korea's most iconic snacks, launched by Lotte Confectionery in 1983. It consists of a thin biscuit stick dipped in chocolate and other various coatings, such as crushed almonds in this specific variant. The brand has become a cultural phenomenon, most notably associated with 'Pepero Day' celebrated on November 11th, where people exchange the snacks as gifts.
While Lotte was founded in Japan by Shin Kyuk-ho, the brand Pepero is fundamentally considered a South Korean invention under the Lotte Wellfood division. Today, the brand is owned by the Lotte Group, a massive multinational conglomerate with headquarters in both South Korea and Japan. Manufacturing is centered in South Korea to serve the global market, though localized production exists in some regions to meet international demand.
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