Matas Natur Hand Cream

Matas Natur hand cream is a popular Danish skincare product developed by the iconic retail chain Matas. The brand was originally founded in Denmark as a cooperative of individual materialists (pharmacists/druggists) in 1949 and has since grown into the country's leading beauty and health retailer. This specific 'Natur' line focuses on organic and natural ingredients with certifications like the Nordic Swan Ecolabel and Asthma-Allergy Denmark.

The product is manufactured in Denmark, maintaining a short supply chain for its domestic market. Matas A/S, the ultimate owner, is a publicly traded company on Nasdaq Copenhagen. As it moves toward 2025/2026, it remains a pillar of Danish retail, expanding its presence through both brick-and-mortar stores and a dominant e-commerce platform. The brand is deeply rooted in Danish consumer culture, known for its expertise in personal care.