Jordans Special Muesli

Jordans is a quintessentially British brand with a heritage dating back to 1855, when the Jordan family began milling in Biggleswade, Bedfordshire. The brand is credited with pioneering the production of granola and muesli in the United Kingdom, focusing on high-quality whole grains and natural ingredients. The 'Special Muesli' variant pictured highlights its recipe containing 30% fruits and nuts, reflecting the brand's longstanding commitment to traditional recipes without artificial colors or preservatives.

While Jordans remains deeply rooted in its English origins, the brand underwent a significant corporate shift in the 21st century. In 2008, it formed a partnership with Ryvita, leading to the creation of The Jordans & Ryvita Company Ltd. This entity is now a subsidiary of Associated British Foods (ABF), a global diversified food and retail giant. Despite being part of a multinational conglomerate, Jordans still conducts its primary manufacturing in the United Kingdom, maintaining its original mill-based identity while reaching international markets under the ABF umbrella.