Old El Paso Thick 'n Chunky Salsa

Old El Paso is a globally recognized brand synonymous with Mexican-style cuisine, featuring a wide range of dinner kits, salsas, and seasonings. The brand traces its origins back to 1917 in the United States, where it was established by the Mountain Pass Canning Company in New Mexico. Over the decades, it evolved from a local canning operation into a powerhouse in the international food market.

Today, the brand is owned by the American food giant General Mills. While the brand has its roots in the American Southwest, its manufacturing is highly localized to serve different global markets. For products found in the UK, Europe, and Oceania, items are often produced in regional facilities to ensure freshness and reduce supply chain impacts. The salsa pictured specifically reflects the branding used in markets like Australia or New Zealand, where General Mills maintains significant production and distribution networks.