AJAX Mediterranean All-Purpose Cleaner

Ajax is a historic household cleaning brand introduced in 1947 by the Colgate-Palmolive Company. Originally launched as a scouring cleanser, it has since expanded into a wide range of surface cleaners, including the 'Mediterranean' lavender variant shown. The brand is globally recognized for its efficacy in grease and dirt removal.

Today, Ajax remains a core portfolio brand for Colgate-Palmolive, a major American multinational consumer products company. While the brand originated in the United States, its products are manufactured in various facilities worldwide to serve different regional markets. In Europe and the Nordics, it is a staple in the cleaning aisle, often managed through regional subsidiaries of the parent company.