Jolly soft drink

Jolly is a historic Danish soft drink brand, most famous for its signature 'Jolly Cola'. Introduced in 1959 by Dansk Coladrik, it was created through a partnership of 18 local Danish breweries to offer a domestic alternative to American soft drink giants like Coca-Cola and Pepsi. At the height of its popularity in the 1960s, Jolly Cola dominated the Danish market with a market share of approximately 40%.

Over the decades, the brand's ownership has evolved from the original brewery collective to modern beverage corporations. Today, the brand is owned and produced by the Danish brewery Bryggeriet Vestfyen. While international competition reduced its once-dominant market lead, Jolly remains a nostalgic and culturally significant beverage within Denmark, known for its distinct retro branding and status as a classic Danish soft drink.