VELO Bright Spearmint nicotine pouches

VELO is a leading global brand of tobacco-free nicotine pouches, representing a significant shift in the modern nicotine market. The brand was established as a result of the evolution and rebranding of earlier products like Epok and Lyft, aimed at offering a discreet, smoke-free alternative for adult nicotine consumers.

The brand's origin is rooted in Scandinavia, specifically Sweden, where the heritage of 'snus' (oral tobacco) provided the foundation for developing white, tobacco-free alternatives. This innovation was pioneered by British American Tobacco (BAT) through its acquisitions and internal research and development teams focused on harm-reduction products.

Today, VELO is a cornerstone of British American Tobacco's 'New Categories' portfolio. While the brand has Swedish roots, it is now a global entity produced in various locations including Hungary, Poland, and potentially South Africa or Pakistan, depending on the specific regional market requirements. The ultimate ownership lies with British American Tobacco PLC, headquartered in London, United Kingdom.