Celsius Sparkling Energy Drink

Celsius was originally founded in 2004 in Florida by Greg Horn. The brand positioned itself uniquely within the beverage market as a 'fitness drink' or 'thermogenic' supplement rather than a traditional energy drink, emphasizing its ability to boost metabolism and burn calories. For many years, it was a niche product found primarily in gyms and specialty health stores.

Starting around 2022, Celsius underwent massive global expansion following a strategic distribution agreement with PepsiCo. Today, Celsius Holdings, Inc. is a publicly traded company on the NASDAQ. Production is decentralized to meet regional demand, with manufacturing facilities located in the United States, Europe (notably Germany for the EU market), and Asia. In Spain, the product is primarily distributed through major retail chains following its official market entry.