Amstel Bier Pilsener

Amstel is a legendary Dutch beer brand established in 1870 in Amsterdam. It was named after the Amstel River, whose water was originally used for cooling during the brewing process. The brand is renowned for its traditional pilsner, brewed using high-quality ingredients to maintain its signature golden color and crisp taste.

Historically, Amstel was an independent brewery until it was acquired by its rival, Heineken, in 1968. Since then, it has become one of the cornerstone brands of the Heineken portfolio, exported to over 100 countries worldwide. While its heritage is firmly rooted in the Netherlands, Amstel is now produced in various Heineken-owned facilities globally to meet regional demand, though the Dutch heritage remains central to its identity.