Baker by Ted Baker children clothing

Baker by Ted Baker is a popular children's clothing line resulting from a collaboration between the British fashion brand Ted Baker and the major UK retailer Next. Ted Baker was originally founded in Glasgow, Scotland, in 1988 by Ray Kelvin. Today, the Ted Baker brand is owned by Authentic Brands Group, a brand management company based in the United States, while the Baker by Ted Baker line is extensively distributed and managed in partnership with Next in markets including the UK and Europe, making it widely available for shoppers in Austria through online retail platforms.