LSC smart connect

LSC Smart Connect is a popular smart home brand predominantly sold by the Dutch multinational discount retailer Action across Europe, including Germany. The brand offers an affordable range of smart lighting, security cameras, plugs, and sensors that easily integrate with apps like Tuya and smart assistants such as Google Assistant and Amazon Alexa. The brand is owned and distributed by Action, a rapidly growing non-food discount retailer headquartered in Zwaagdijk-Oosten, Netherlands. Action itself is ultimately owned by the investment firm 3i Group, headquartered in the United Kingdom. LSC products are primarily manufactured in China, aligning with Action's global sourcing strategy to provide budget-friendly consumer goods.